Lipslut e-commerce
Lipslut Cosmetics

Lipslut e-commerce

Lipslut Cosmetics
Content Strategy, Marketing, UX Design

How can a website redesign improve the transparency of a brand, foster greater inclusivity, and improve e-commerce sales?

Lipslut is an alternative cosmetic company founded in direct opposition to the GOP. Lipslut operates on a philanthropic platform: 50% of each purchase from select products is donated to charity. Co-founders Katie Sones and Ken Gronin sought out a design team to enhance the usability of their e-commerce website and grow their business.

Project Goals

  1. Provide a better understanding of Lipslut’s philanthropy
  2. Accommodate more diverse in-line product images
  3. Foster community
  4. Improve the user experience of navigation
  5. Produce a robust content strategy and brand identity

Research Approach

To achieve more reliable research results, I emphasized using ethical research practices and interviewed a diverse group of participants.

Research Methods

  1. In-person interviews
  2. Market Research
  3. Customer Journey Mapping
  4. Site Mapping
  5. User Flow Testing
  6. Customer Development Survey

Users were confused which products were associated with philanthropy: the "Charity" banner helped clarify this in a quick glance.

Customer Mindsets/User Personas

After synthesizing the research, we concluded there were three distinct and key personas:

  • Maddi Anderson, an existing and heavy Lipslut user
  • Kim, a new Lipslut user
  • Shea, a potential Lipslut user

Design Studio

A design studio is the perfect time to gather valuable insights from stakeholders while providing articulated UX advice to the client.


After the design studio with the client, we set up a lo-fi clickable prototype using Figma to test the usability of our designs and finalize our design strategy.

Pixel Perfect

After clarifying the design strategy, I defined a design guideline to ensure consistency across the entire website. This is an important tool both for designers and development teams.

Great forms with clear alignment, grouped related fields, and comfortable padding limits improves error management and accessibility.

I was responsible for the development of the following pages:

• Home/Landing
• Charities page (accordion menu for scannability)
• View All products page
• Product Series page (F*CK and Lipslut Lab Series)
• Product detail page (F*CK Trump)
• Charities pop-up on product page
• "Oh F*CK" pop-up
• Create an Account page

Interested in working together?

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